December 5th, 2013
Charlotte public relations firms entering the online marketing arena can follow a basic keyword strategy for its online marketing and SEO efforts. First a review of keywords is in order: Keywords and phrases are the terms Internet searchers use to find your business when they Google you. What are some key phrases you think searchers are using, and what are some phrases you want to by known for, and found by? Compile a brief list.
Next use Google’s keyword tools such as the Google Traffic Estimator to see if your keywords were good choices or not. By a good choice, I mean how competitive are your terms, and what kind of a match are they for your business?
Bidding on the term “public relations” is probably a bad idea, if you are setting up a PPC (pay per click) campaign. It’s also probably a bad idea to try and optimize your website for this term. The reason is it’s just too generic, and therefore competitive. You need to add words to your keyphrase. Charlotte public relations is probably a much more sensible term to optimize for – as well as bid on – when launching an SEO campaign. But here’s the strategy for gaining almost instant SEO results – while keeping your eye on the prize.
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December 2nd, 2013
In a business, the power of brand is so great. You can see it in the famous brand. Do you know the price of the famous brand? In the nominal, it can reach up to billion dollars. This is just a brand, a short name of a company. But the famous brand makes business run smoother. Products from the famous brand will be more trusted. Customers trust it more. Even they will spend more money to get one of them.
Make a big brand is not easy. It is not cheap. Money and time are needed. If a businessman do it alone, it will be so difficult. Even it can be so wasting time. Actually socialization and communication is the key to build a brand. To do it well, the professional help is needed. For this case, full service agency Indonesia will be the best partner. They are passionate in advertising and building major brand. They know anything about how to build a brand. Even they know about how to communicate and socialize it well.
As the advertising agency, Fortune Indonesia will do anything to promote a brand. Talking about the professionalism and the prestige, it looks nothing to doubt. Fortune Indonesia has listed in IDEX. If they are not good enough, they will never be listed in IDEX. For getting Full service agency in Indonesia, please visit fortuneindo(dot)com.
November 9th, 2013
A well-crafted public relations campaign is a key ingredient for every company’s marketing mix.
There was a time when a good reputation – spread by word of mouth – and advertising alone were enough to create and maintain a successful business. Those times; however, are long gone. More than it ever has been, positive public awareness is vital to a company’s success – and this positive public awareness is today best achieved through a public relations campaign, versus traditional advertising by itself.
An effective public relations campaign that generates favorable exposure through newspapers, magazines, TV stations, radio stations and social media has a wider reach than word-of-mouth alone. And the public lends more credibility to articles they read and stories they hear about your company than advertisements they read and see.
A carefully crafted public relations campaign will raise both media and consumer awareness of your business. Simply put, the “buzz” about your business begins and remains through the media. By cultivating positive relationships with the media and creating publicity via the media, business owners enhance their chances for continued prosperity.
So what exactly is public relations, and why is it the best route for you to create positive awareness? People often confuse PR with advertising, but the two are dramatically different.
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October 29th, 2013
Public relations, marketing and advertising is important for every business. If potential customers don’t know about your product or service they are hardly going to be able to purchase what it is that you are selling.
Public relations tactics are important. There are countless tactics that you can implement, there are countless tactics that so-called ‘communications professionals’ may suggest you implement PR tactics that you don’t properly understand.
When I am giving my clients advice on public relations tactics there are some important things that I share with them. PR tactics and techniques should only be chosen if they fulfil the following key criteria:
Those that are easily measurable- If you are doing something then you want to know about its relative success or failure. If the results of an activity you do are not measurable, then you should not waste your time. Easy to measure results mean that you can also track improvements, assess what effect any activity changes have on your overall results and then make any changes accordingly.
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October 28th, 2013
Whether you’re looking to retire or explore other business ideas if you want to get top dollar for your business, then it’s imperative that you hire valuation services to come in and do a proper audit of your business. A proper valuation of assets benefits both you and your potential buyer in a number of ways, starting with:
You’re Paid The Actual Value Of Your Company
You can stare down your balance sheets all you want, but you won’t know the true value of your company until you’ve had a thorough asset valuation performed on your property, your items, and other often forgotten pieces of information such as the customer base that you’ll be handing right on over to any future business owner. Valuation services make sure that every single potential asset that you have is properly accounted for and documented, so any individual or company who’s interested in purchasing your business is offered a fair price for your business while still making you money.
You Boost Your Credibility
Any business that’s willing to invest in third party valuation services is one that’s serious about selling the business at a fair and reasonable price. An asset valuations firm will improve your credibility and will likely move your ‘biz’ off the market faster than if you performed an internal valuation (i.e. your accountant).
You Can Connect You With Other Businesses
Many businesses that offer asset valuations can also hook you up with other companies that may be interested in buying other companies. Several of companies who perform valuation of assets know businesses that have their interested split into many different businesses in a number of different niches and industries, so you may be able to sell your business faster and to a more notable company than if you were to try and go it alone.